355 lines
7.2 KiB
Markdown
355 lines
7.2 KiB
Markdown
# Coupon Management
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The Coupon Management module creates and manages various coupons, which is an important tool for promotional activities.
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## Overview
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### Coupon List
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View and manage all coupons:
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- **Coupon Name**: Display name
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- **Coupon Type**: Spend threshold/Discount/Voucher
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- **Discount Amount**: Reduction or discount percentage
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- **Usage Conditions**: Minimum spend required
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- **Distribution**: Total and remaining quantity
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- **Validity**: Valid time range
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- **Applicable Scope**: Applicable products or users
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- **Status**: Active/Ended/Paused
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### Create Coupon
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Create new coupon:
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#### Basic Info
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- **Coupon Name**: Identifiable name
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- **Description**: Detailed discount description
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- **Coupon Code**: Redemption code (auto-generate)
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- **Coupon Type**: Select discount type
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#### Discount Settings
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**Spend Threshold Coupon**
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- Spend X get Y off
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- Multi-tier thresholds
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**Discount Coupon**
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- Discount percentage (e.g., 20% off)
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- Maximum discount cap
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**Voucher**
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- Direct fixed amount deduction
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- Or redeem specific product
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#### Usage Conditions
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- **Minimum Spend**: Order threshold
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- **Applicable Products**: Specified products
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- **Applicable Users**: New/Existing/All
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- **Usage Limit**: Times per person
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- **Stacking Rules**: Combine with other offers
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#### Distribution Settings
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- **Distribution Method**:
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- Public claim: Everyone can claim
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- Targeted: Specific users
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- Redemption code: Enter code to claim
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- Auto-distribution: Auto-grant on conditions
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- **Distribution Quantity**: Total limit
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- **Claim Limit**: Per-person claim limit
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#### Validity Settings
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- **Fixed Time**: Specific start/end dates
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- **Days After Claim**: Valid N days after claim
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- **Permanent**: No expiration
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### Edit Coupon
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Modify coupon config:
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- Adjust discount amount and conditions
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- Increase distribution quantity
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- Extend validity period
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- Modify applicable scope
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::: tip Tip
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Config changes don't affect coupons already claimed by users.
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:::
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### Delete Coupon
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Delete coupon:
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- **Soft Delete**: Deactivate but keep data
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- **Hard Delete**: Permanently delete
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- Used coupon records are retained
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## Coupon Types
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### Spend Threshold
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Discount after meeting amount:
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**Use Cases**:
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- Promote large orders
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- Increase AOV
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- Clearance sales
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**Examples**:
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- $10 off $100
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- $30 off $200
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- $100 off $500
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### Discount
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Percentage discount:
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**Use Cases**:
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- Holiday promotions
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- Member exclusive
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- New product launch
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**Examples**:
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- 10% off
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- 20% off (max $50)
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- 30% off (new users only)
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### Voucher
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Direct amount deduction:
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**Use Cases**:
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- User compensation
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- Promotion rewards
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- Points redemption
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**Examples**:
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- $10 no-threshold voucher
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- $50 trial voucher
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- $100 cash voucher
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### Product Voucher
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Redeem specific product:
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**Use Cases**:
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- Gift distribution
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- Event rewards
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- Points store
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**Examples**:
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- 1-month package voucher
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- 100GB traffic voucher
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## Coupon Distribution
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### Batch Distribution
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Distribute coupons to multiple users:
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1. Select coupon to distribute
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2. Select target user group
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3. Set distribution quantity
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4. Confirm distribution
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**Target Recipients**:
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- All users
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- Specific user groups
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- Newly registered
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- High-value users
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- At-risk churners
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### Redemption Code
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Generate coupon codes:
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- **Batch Generate**: Generate multiple codes
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- **Custom Prefix**: Set code prefix
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- **Export Codes**: Export Excel file
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- **Code Management**: View usage status
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### Auto-Distribution
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Configure auto-distribution rules:
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**Trigger Conditions**:
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- On user registration
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- After first purchase
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- Before subscription expiry
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- On spending milestone
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- On birthday
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**Distribution Content**:
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- Specific coupon
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- Random coupon
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- Tiered coupons
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## Coupon Usage
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### Usage Flow
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User coupon usage process:
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1. **Claim Coupon**: User claims or receives coupon
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2. **View Coupons**: Check available coupons in account
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3. **Order Usage**: Select coupon when placing order
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4. **System Validation**: Verify usage conditions
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5. **Calculate Discount**: Auto-calculate discount
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6. **Complete Payment**: Pay discounted price
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### Usage Restrictions
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Control coupon usage:
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- **Single Use**: Limit coupons per order
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- **Time Restriction**: Specific time periods
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- **Product Restriction**: Specific products
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- **User Restriction**: Specific user groups
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- **Device Restriction**: Limit devices
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### Usage Rules
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Coupon usage rule settings:
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- **Priority**: Order of multiple coupons
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- **Stacking**: Combine with other offers
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- **Partial Refund**: Coupon handling on refund
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- **Expiry Reminder**: Notify before expiration
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## Coupon Statistics
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### Distribution Stats
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Track coupon distribution:
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- **Total Distributed**: Distributed quantity
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- **Claim Rate**: Claim rate and users
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- **Stock Remaining**: Available quantity
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- **Distribution Trend**: Daily distribution changes
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### Usage Stats
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Analyze coupon usage:
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- **Usage Rate**: Used/Distributed ratio
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- **Discount Amount**: Total discount given
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- **Orders with Coupons**: Order count
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- **Users with Coupons**: User count
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### Effect Analysis
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Evaluate coupon effectiveness:
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- **Conversion Rate**: Purchase conversion after claim
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- **AOV**: Average order value with coupons
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- **ROI Analysis**: Return on investment
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- **User Distribution**: User profile
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## Coupon Promotion
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### Promotion Channels
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Promote coupons through channels:
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- **On-site**: Homepage banner, popups
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- **Email**: Send coupon emails
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- **SMS**: SMS notifications
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- **Social Media**: Share to social platforms
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- **Referral Links**: Generate exclusive links
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### Promotion Activities
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Plan coupon campaigns:
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- **Limited Flash**: Limited-time coupon grab
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- **Share to Claim**: Get coupons after sharing
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- **Check-in**: Daily check-in rewards
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- **Referral Bonus**: Refer friends get coupons
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- **Purchase Rebate**: Get coupons after purchase
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## Coupon Templates
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### Common Templates
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Preset common coupon templates:
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- New user exclusive
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- Member birthday coupon
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- Holiday promotion
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- Spend threshold coupon
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- Repurchase coupon
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### Custom Templates
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Create custom templates:
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- Save common configs
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- Quick create similar coupons
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- Copy and edit templates
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## Risk Control
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### Anti-fraud
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Prevent malicious coupon abuse:
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- **Claim Limits**: IP, device restrictions
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- **Identity Verification**: Require verification
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- **Usage Monitoring**: Monitor abnormal usage
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- **Blacklist**: Block fraudulent users
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### Risk Alerts
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Coupon risk warnings:
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- Abnormal claiming alerts
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- Low stock reminders
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- Budget overrun warnings
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- Fraud behavior alerts
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## Best Practices
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- Set reasonable thresholds to avoid losses
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- Control total distribution and budget
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- Regularly analyze coupon effectiveness
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- Target different user groups
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- Coordinate with marketing campaigns
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- Clean up expired and invalid coupons
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## Troubleshooting
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### Cannot Use Coupon
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Check:
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1. Are usage conditions met
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2. Is coupon expired
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3. Is product in applicable scope
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4. Is minimum spend reached
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### Incorrect Discount
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Possible reasons:
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1. Coupon config error
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2. Multiple coupon stacking issues
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3. Threshold tier settings
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### Distribution Failed
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Check:
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1. Is stock sufficient
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2. Does user meet claim conditions
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3. Is system configured correctly
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## Next Steps
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- [Marketing Management](/admin/commerce/marketing) - Create campaigns
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- [Order Management](/admin/commerce/orders) - View coupon usage
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- [User Management](/admin/users-support/users) - Distribute coupons
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